It seems easy to imagine situations in which it doesn't pay to be ethical. This is particularly true if you have already done something unethical Then you have to fess up or cover up. Fessing up might be very costly, whereas you can at least delay the ill effects of wrongdoing if you cover up (and by the time it's caught, you might be gone).
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The payment is in coming closer to your internal vision of your best self.
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