• What is it for something to be an objective matter? An objective matter is about which it is possible to be mistaken. Let’s take
1) 2 + 2 + 4 or
2) The earth is round.I
f someone says something that contradicts these claims, we quite straightforwardly say that they are wrong. There is, for example a Flat Earth society, headquartered in Illinois. (If you’ve ever been to Illinois, you might understand why people who live here are tempted to think the earth is flat). These people sincerely believe that the earth is flat, but there is little temptation to say that they the earth is really flat for them, even though it is round for the rest of us.
• Contrast this with
3) McDonald’s burgers are better tasting than Burger King’s
4) Belching after dinner is rude
In the first instance, we are inclined to suppose that the statement in incomplete; in order to assess its truth or falsity we have to ask “better tasting to whom?” It’s a matter of individual preference, and no further debate or discussion is necessary. In the second case, most of us are inclined to suppose that while it may have been true in our home, there are cultures elsewhere in the world where it is manifestly false, where an after-dinner belch is required by good manners to indicate that one is satisfied with the meal that has been prepared. In neither case are most of us inclined to think that the people who differ with us about 3 or 4 have false beliefs.