When we speak of hell, we assume it is something God will do to us. But isn't it more like natural consequences?
"Look, if you live forever, the only things you are going to take with you is your character. Either that's going to get better, which will enable you to live a heavenly life, or it will get worse, which will make you just hell to be around, or to be. You need God to help you correct your character if you are going to be able to live in heaven, and the natural consequences of refusing this is, well, hell."